The Nuno Xico-directed visuals features the songstress and the Rae Sremmurd member belting out the song, which explores the theme of infatuation, in New York City.
AceShowbiz –Madonna has offered fans another music video treatment for songs off her upcoming album. This time, the veteran pop superstar shows more glimpses of her alter ego Madame X through the partial black-and-white visuals for her collaboration with Swae Lee, “Crave”.
Directed by Nuno Xico, the clip opens with Madonna saying in voiceover, “I am waiting for you. I have always been wanting for you. I’m attracted to danger, I crave it,” as scenes of herself and the Rae Sremmurd member flicker on the screen. As viewers are offered majestic look at New York City, Madonna continues saying, “Don’t we all want what we know is not good for us? What we know might break us in the end. And yet we fly towards it. Always wanting the things we cannot have.”
The song begins after the “Like a Virgin” singer sends a pigeon skyward. Madonna and Swae Lee then belt out the song, which explores the theme of infatuation and desire of going to one’s head that lead to a potentially unhealthy relationship. While the Rock and Roll Hall of Famer dances by herself in designer duds in an empty warehouse, the rapper shows off his tattoos against black backdrop.
The end of the music video sees the collaborators meeting up at a rooftop, reaching out their hands to each other.
“Crave” is the third single off Madonna’s upcoming fourteenth album “Madame X”, following “Medellin” featuring Maluma, and “Future” featuring Quavo of Migos. Talking about the album in an interview, the songstress said the album was based on her musical experience in Lisbon, Portugal, which she referred to be “a melting pot of culture musically, from Angola to Guinea-Bissau to Spain to Brazil to France to Cape Verde.”
“Madame X” is set to hit the stores on June 14 through Interscope Records.
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