This Morning star Holly Chilloughby… err… Willoughby looks less than jolly waiting for a bus on a snowy night in London.
Luckily, there’s magic in the air as panto characters – including a blue-rinsed hairy godmother – join Holly, 37, in this year’s Christmas TV ad for Marks & Spencer, to a track by Take That.
Rival John Lewis recruited Elton John, 71, for the traditional battle for best festive ad.
But M&S has another secret weapon in its panto-themed ad – Helen Mirren, 73.
You wait ages for a dame…then two turn up!
It was recently announced that The This Morning host would stand in for Ant McPartlin on this year’s I’m A Celebrity.
The This Morning host revealed: "I couldn’t be more excited to have been asked to stand alongside Dec for the next jungle adventure.
"I love Ant and want to send him my best wishes and support for a continued recovery. These are big shoes, not to fill, but just to keep warm for a little bit."
She added: "Honestly, I’m a huge fan of I’m A Celebrity and actually feel like I’ve won a competition to go and hang out on my favourite show!
"When is it a good time to tell Dec I’m scared of everything that moves?"
Dec added: "I am hugely grateful to Holly for agreeing to accompany me to Australia this year. She was at the top of my list and I’m thrilled she said yes.
"It will be a different kind of series but we will try our best to ensure it is no less fun and eventful for our loyal viewers.
"I am also pleased to hear Holly is scared of everything. I am almost stupidly excited at the thought of watching her during the eating trials."
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