Love Island launch viewing figures drop by more than 50% on last year

Is Britain falling out of love with Love Island? Viewing figures for launch of summer series plunge by more than 50% on last year with 1.54m tuning in – as fans brand show ‘boring’ and slam tired format

  • The audience peaked at 1.54m compared to 3m for last year’s summer series

The viewing figures for last night’s launch episode of Love Island were 50 per cent down on the 2022 opening show – with fans blasting it for being boring.

On Monday evening, the ITV2 dating show returned to its tenth series with ten new Islanders arriving at the villa in Mallorca.

However, viewers appear to have grown tired of the format, with some television insiders blaming the ‘greed’ of the network wanting to squeeze a winter version just four months ago.

Mail Online has learned that the audience peaked at 1.54 million compared to 3 million for last year’s summer series, and 2.9 million the year before.

The average figure also dropped by almost half, with the 2023 total being 1.3 million compared to 2.4 million in 2022.

Some viewers admitted to being very confused during the first episode as they had no idea they could vote

Maya Jama, who replaced Laura Whitmore for the winter series which started in January, has been a hit with fans

In its opening night back in January, the first show opened to an average of 1.4 million viewers – so 100,000 more than last night.

But perhaps more worryingly for ITV bosses, the audience figure went down as low as 1 million, meaning that 500,000 people switched off.

The numbers dropped through the show from 1.54 million, to 1.52 million, then 1.5 million, 1.46 million, 1.23 million before reaching its lowest point of 1 million.

Fans took to social media to share how they think the series, where contestants can no longer drink alcohol, as ‘boring.’

One user said: ‘The hype is gone. That’s what happens when you make a frequent copy every single season. The same format. The same twists, at the exact same time each season. The same type of people being cast. It’s boring now – there’s so much they could do, but they don’t. #LoveIsland’

Another wrote: ‘Love island too boring man 95% of it is just meaningless conversation.’

The programme has also been criticised for having less ‘beautiful’ people in it.

However, host Maya Jama, who replaced Laura Whitmore for the winter series which started in January, has been a hit with fans.

Mail Online has learned that the audience peaked at 1.54 million compared to 3 million for last year’s summer series, and 2.9 million the year before

Throughout the show, Maya wowed in a total of three stunning looks as she welcomed the cast to another sun-soaked series

The stunner, 28 looked incredible as she made her grand entrance by arriving to the villa on a yacht, before slipping into two more figure-hugging frocks

Love Island bosses were hit with race accusations after just one episode when viewers claimed that the islanders were paired up according to their race.

Maya presided over the first coupling up of the series, which this year saw the public vote on who should be paired.

The first couples for this series are Ella Thomas and Tyrqiue Hyde; Ruchee Gurun and Medhi Edno; Andre Furtado and Catherine Agbaje; Mitchel Taylor and Molly Marsh and Jess Harding and George Fensom.

However, there was some confusion for those watching at home because they were not aware that they were to vote for who is coupled with who.


Ruchee Gurung

NAMERuchee Gurung

AGE: 24

FROM: Sutton 

OCCUPATION: Beautician

WHY ENTER THE VILLA? I’m single and looking for love, and it’s the perfect opportunity for me to find someone. I’m a relationship kind of girl, but so far it’s not worked out for me.  

WHY DATE ME? I’m really caring, when I’m with someone I’m all about them. I’m also really loyal and love doing nice things for the people that are special to me. My love language is gift giving, so I’m a real giver when it comes to relationships

Tyrique Hyde

NAME: Tyrique Hyde

AGE: 24

FROM: Essex

OCCUPATION: Footballer 

WHAT WILL YOU BRING TO THE VILLA? I’ll bring vibes, confidence, good energy and honesty. I don’t sit on the fence, if I have an opinion I will speak up. I’m also not afraid to go after what I want 

CLAIM T0 FAME? Toby Aromolaran is one of my best friends, we grew up together and were in the same class at school 

Molly Marsh

NAME:  Molly Marsh

AGE: 24

FROM: Yorkshire 


WHY LOVE ISLAND AND WHY NOW? I think it’s ideal timing and the perfect way to find someone. 

I don’t go out and party and I don’t use dating apps, I’m actually quite old-fashioned, so there’s no better way to meet someone than by going into a Villa in the sun with the potential ‘one’ in there.

George Fensom

 NAME: George Fensom

AGE: 24

FROM: Bedford

OCCUPATION: Business Development Executive

HOW WOULD YOUR FAMILY DESCRIBE YOU? I’m the first person to bring the vibe up, I’m always dancing, I’m always the one who wants to go out. My go-to dance move is what I call the Dad Dance, I’m gonna bring dad jokes and dad dancing to the Villa.’

Catherine Agbaje

NAME: Catherine Agbaje

AGE: 22

FROM: Dublin 

OCCUPATION: Commercial Real Estate Agent

HOW WOULD FAMILY AND FRIENDS DESCRIBE YOU? Someone who is fun and a loving character. They know I have so much love to give. 

I’m always smiling, I’m always happy, I’m always laughing. You’ll always see me with a smile on my face.’

Mehdi Edno

NAME: Mehdi Edno

AGE: 26

FROM: Bordeaux/London

OCCUPATION: Communications Manager/Model 

ARE YOU READY TO FIND THE ONE? Yes. I’ve been busy for the last few years with work, and doing my Masters degree but now I’m done with the busy schedule, and ready to find love. 

THREE MOST IMPORTANT THINGS TO HAVE IN A PARTNER?  Looks are important but they aren’t everything, a good sense of humour and someone who is outgoing and up for an adventure is what I’m looking for.

NAME: Ella Thomas

Ella Thomas

AGE: 23

FROM: Glasgow 


WHAT’S YOUR CLAIM TO FAME? I’ve been in a Headie One and Burna Burna Boy music video and I was once an extra in World War Z. I was 12 years old when I filmed it and got to meet Brad Pitt which was cool.

WHY SHOULD SOMEBODY DATE YOU? I’m the whole package, I know what I want in life and I’ve got a big heart. 

Mitchel Taylor

NAME: Mitchel Taylor

AGE: 26

FROM: Sheffield 

OCCUPATION: Gas engineer 

WHY SHOULD SOMEBODY DATE YOU? I thrive on being a gentleman. I’ll shower you with flowers, I’ll take you on dates, I’ll fill your bedside drawer with your favourite sweets and chocolate. I’ve been single, I’ve had my fun and now I want to settle down. 

WHY ARE YOU SINGLE? I’m just really picky. I’ve got to find the girl that I want to marry and have kids with. I’m nearly 27, I don’t want to play the field anymore, I want to find the one. 

Jess Harding

NAME: Jess Harding

AGE: 22

FROM: London

OCCUPATION: Aesthetics Practitioner

WHY ARE YOU SINGLE? Because every boy is giving me the ick at the moment. I feel like it’s fate because I’m saving myself for Mr Right in the Villa!

WHAT GIVES YOU THE ICK? When a guy stunts for money, that’s an ick. Showing off all their designer clothes because most of the time they’re probably fake anyway! Another one is when a boy runs for the train and the train goes without him. Lunch Boxes also – just go to Tesco and get a meal deal! 

Andre Furtado

NAME: Andre Furtado

AGE: 21

FROM: Dudley 

OCCUPATION: Economics graduate and clothing brand entrepreneur

WHAT WILL YOU BRING TO THE VILLA? I’m charming, I’m going to bring good looks and some language lessons. I’m going to teach the other Islanders Portuguese, Spanish and a little bit of Creole. I think I’ve got every slice of the pie. 

DO YOU FALL IN LOVE QUICKLY? I would say I fall too quickly to be honest. When I look at beautiful ladies, before I’ve said hello to them I’ve already fallen in love. I’m already planning the wedding. 

Zachariah Noble

NAME: Zachariah Noble

AGE: 25

FROM: South East London

OCCUPATION: Personal trainer and basketball player

WHAT WILL YOU BRING TO THE VILLA? I’m a very chilled out guy and I’m completely myself 100% of the time. I’m quite straightforward and never struggle making friends, I like to look after people.

WHAT GIVES YOU THE ICK? I’ve got two and they’re both really stupid; Bad handwriting – I’ve got terrible handwriting so they’d need to have better handwriting than me and twerking, I really don’t like twerking! 

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