Dyson has just unveiled its second beauty gadget and it’s certainly going to make waves in more ways than one. The Airwrap is the much anticipated follow-up to the Supersonic hairdryer which proved a huge hit despite the £299 cost.
This new gadget promises to be a whole new way to create waves and smooth blow-dries, but the price alone is enough to make your hair curl, coming in at an even heftier £399.
So what, exactly, is your money buying you? Can there really be THAT different a way to curl your hair?
Well, this being Dyson, the answer is yes. It’s radically different from your typical curling irons that involve you physically winding your hair around a scorching-hot barrel.
The new Airwrap technology uses jets of air to attract your hair onto the curling barrel, automatically wrapping it and shaping it. All you have to do is place a section of hair close to the styler, and it’ll wind itself around the styler by a (literally) invisible force. It’s as if a Jedi Knight decided to set up a side line in the beauty business.
If you’re a beauty geek, you might like to know that force has a name – the Coanda Effect. This occurs when a high speed jet of air flows across a surface and the difference in pressure makes the air flow (and any hair that gets caught up in its wake) attach itself to that surface. Or you could just go with ‘Jedi Mind Trick’ if you prefer. Either way, it’s pretty impressive.
Like the Supersonic, the Airwrap sells itself on both engineering ingenuity and the promise of kinder styling. Dyson says the Coanda effect enables you to shape your hair at far lower temperatures than regular styling, which translates into less damage. Like the Supersonic dryer, the Airwrap employs ‘intelligent heat control’, measuring the temperature up to 40 times a second to ensure the heat never reaches the point where your hair is frazzled to the point of no return.
The kit comes with different clip-on attachments, depending on the style you want to achieve. You can either go for a wavy look with the curling barrel or use the Coanda effect to guide your hair onto the brush attachment, replicating a salon style blow dry without the arm ache.
What’s the Dyson Airwrap like to use?
Beauty director Lynne Hyland gets a first look at the new hairstyler
‘So, um, I just wave my hair next to the styler and…? Oh! I see! Blimey!’ This pretty much sums up my very quick first look at the Airwrap.
Having signed the most terrifying embargo of my life a few weeks ago, I was allowed a sneak preview of this new Dyson innovation at the Larry King salon, fully expecting it to be Yet Another Hair Thing I Can’t Master.
The reality? It was a bit like standing in front of a small child and waving a bag of Haribos at them. I didn’t have to take my hair to the Airwrap, the Airwrap came to me.
One minute the section of hair was hanging limply between my fingers, the next there was a whoosh and it was wrapped, as if by magic (but, okay, obviously actually by aerodynamics) around the barrel. I moved the barrel closer to my head; the hair just kept on wrapping. Oh god, the obedience was so satisfying! I felt like the master of the damn hair universe.
Once my hair was wrapped in place and had been sufficiently whooshed for a few seconds, I hit the cool button to set the style, then slid the styler out of my hair. And lo: a perfect curl, the very first time of asking. I felt shocked, proud, ecstatic, disbelieving. It was kind of like childbirth without the mess.
Before I sound too smug, I should point I’ve only had chance to test it on the ‘easy’ front section and I’m interested to see how I fare trying to style a full head of hair. However, I’m seriously impressed so far, by both the results and the tech behind it. If only my physics lessons had been this exciting at school.
I can’t ignore the £399 price tag which does seem like an incredibly pricey way to style your hair. I’m a proper ‘two left hands’ type but even I can have a decent stab at curling with my GHDs or, before I mastered them, the Babyliss Curl Secret which automatically sucks hair into a magic heated styling chamber.
Then again, many people were initially sceptical about the idea of coughing up nearly £300 for a hairdryer, yet the Supersonic has blown away all the doubters. Who’s to say the Airwrap won’t be our new best curl friend?
The Dyson Airwrap is available at Dyson online and in Dyson stores.
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