Just after Pippa Middleton gave birth to her baby boy, one of the royal reporters (Richard Palmer) noted that the birth announcement was handled by a big PR film, the same PR firm which Pippa has been working with since she became engaged to Terribly Moderately Wealthy James Matthews. Pippa spent several years in a sort of wilderness, trying to become a celebrity in her own right, trying to become a party-planning-book author (sad) or Today Show guest host (didn’t work out). She also tried to bag a guy with a title, and that didn’t work out either. So when TMW James proposed, she hired a real PR firm to handle her image and her media from then on. What happened next was… odd. Pippa’s engagement was basically a sponsored event, from her fad diet to her gym to her clothes. The honeymoon also had a spon-con feel, like designers were paying her to wear certain things and the Daily Mail was paying her for exclusive photos.
All of it was really strange. Even looking back on it now, the spon-con honeymoon was especially weird. So here’s the question: is the baby being sponsored now too? Pippa stepped out with her newborn baby and TMW James late last week, just days after she gave birth. Once again, the Daily Mail was the only outlet to get the “exclusive photos” – go here to see. I feel like that pap stroll was organized by Pippa’s PR firm, in association with the Daily Mail and the make of the baby carriage.
Oh, and speaking of sponsored content, did you know Carole Middleton visited her new grandson and she was carrying a special gift?
Grandma Carole Middleton comes bearing baby gifts! Her youngest daughter and Kate Middleton’s sister Pippa Middleton, 35, and husband James Matthews welcomed their first child, a baby boy, on Monday. On Friday, Carole was photographed walking to the couple’s London home carrying a cardboard box bearing the words “My 1st Years,” the name of a company that offers personalized apparel and toys for babies and little kids.
A company rep told E! News that group sent Carole three personalized gifts for Pippa: a light grey fleece bear ear hooded onesie, a matching bunny comforter and a gray and white star-patterned knit blanket. The name of Pippa and James’ son was not disclosed.
[From E! News]
I wonder how much My 1st Years pays the Middletons? Or is the deal just “we’ll send you free stuff, all you have to do is get photographed with the box”?
Photos courtesy of Avalon Red, WENN.
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