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Piers Morgan has finally admitted that his saucy fireplace photo was actually faked.
The former Good Morning Britain anchor was famously captured in a semi-nude pose for a Burger King advertising campaign.
Piers could be seen lying suggestively on the floor in front of a roaring fireplace with a golden Burger King pendant hanging around his neck.
The bold broadcaster seemed to have stripped off completely for the shoot – and there was only a small red cloth covering up his private parts.
Piers looked every bit the part as he shot a sultry stare down the lens – with a rather hunky body to match.
However, the journalist has now confirmed that the steamy snap wasn't all as it seemed – and that's because his head was edited onto a male model's body.
Piers dished on the sexy shoot and his "surprisingly ripped torso" in his Daily Mail column.
He wrote: "Burger King paid me an obscene amount of money for a tongue-in-cheek advertising campaign in which I posed like Burt Reynolds, semi-naked, lying by a roaring fire and wearing a big medallion, to promote a new fragrance called Flame that supposedly exuded an aroma of flame-grilled beef.
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"Lifesize cutouts of the image appeared in BK shops with the slogan: ‘WHERE THERE’S FIRE, THERE’S DESIRE.
"And the world’s women drooled over my surprisingly ripped torso.
He then explained that his hunky bod was actually that of a male model called grant Clarke.
He said: "But I can finally now confess it wasn’t really my body – it was a male model named Grant Clarke."
It comes as Morgan took another savage swipe at Meghan Markle whilst writing in his Daily Mail column – claiming the Duchess once 'slid into his DMs' on Twitter.
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He was referencing a past interaction he had on the site with a cast member of the U.S TV legal drama Suits – which Meghan starred in.
Piers penned: "When I followed four cast members of U.S. TV legal drama Suits on Twitter, one of them sent me a private direct message minutes later.
"It read: ‘Well hello there — thanks for the follow. Big fan of yours!’
"Suffice it to say, I don’t think Meghan Markle remains quite such a big fan."
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- Good Morning Britain
- Piers Morgan
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