Chanel West Coast (aka Chelsea Chanel Dudley) first met former pro skateboarder Rob Dyrdek just before he cast her on his MTV reality show Rob Dyrdek’s Fantasy Factory. The show, which ran from 2009 through 2015 and followed Dyrdek and West Coast through several inventive business schemes, helped launched West Coast to fame. Fans fell in love with her flamboyant sense of style, her chipper personality, and her one-of-a-kind laugh. (On Instagram, she lists one of her jobs as “Professional Laugher”).
For West Coast, who is also a rapper, Fantasy Factory could have helped catapult her into musical stardom and an even higher net worth. The show instead helped cement West Coast’s reputation as an Instagram celeb (she has 3.3 million followers) and as a reality show persona.
And while Fantasy Factory was just the start of Chanel West Coast’s career, it was also just the start of her relationship with Rob Dyrdek. The pair, who shared a winning on-screen chemistry, went on to collaborate on other projects.
Chanel West Coast and Rob Dyrdek co-hosted Ridiculousness
Rob Dyrdek began production for his show Ridiculousness long before Rob Dyrdek’s Fantasy Factory was coming to a close. The series clearly sparked both a friendship and business relationship between Chanel West Coast and Dyrdek, because they continued to work together on Ridiculousness, which featured funny, silly, and over-the-top videos from the Internet. The show premiered in 2011, when West Coast was at the height of her fame from Fantasy Factory.
On Ridiculousness, West Coast and Dyrdek often razzed one another. In fact, Dyrdek often teased West Coast with jokes that had a sexual innuendo, though the two are not dating in real life. (Dyrdek has been happily married to Briyana Noelle Flores since 2015). One segment of Ridiculousness featured Dyrdek sharing words and phrases that pertained to online videos and making West Coast guess their meaning. With phrases like “Happy Box” and “Fun Punishment,” it’s no surprise that hilarity ensued.
Chanel West Coast still gets inspired by Rob Dyrdek
It’s no secret that Chanel West Coast and Rob Dyrdek have a fun friendship that we see on-screen of Rob Dyrdek’s Fantasy Factory and Ridiculousness, but the pair also makes time to hang out behind the scenes too. After the success of Ridiculousness, West Coast launched her own clothing line, called LOL Cartel. When it came to finding inspiration for her chill, California- and stoner-themed duds, West Coast turned to her long-time collaborator.
The clothing line, which features all unisex threads, is geared toward hippies, skateboarders, and other people who enjoy a chill, laidback lifestyle. On Instagram, West Coast shares images and videos from LOL Cartel that depict skateboarders cruising through Venice Beach and Los Angeles. After collaborating with Dyrdek for so long, it’s no surprise that West Coast found inspiration from the former skateboarder when it came to her most recent marketing venture. Chances are good these two friends will keep collaborating for years to come.
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