ABC had its most successful Sunday primetime of the TV season with the season premiere of American Idol and the series premiere of The Company You Keep.
According to live+seven-day viewing data, both premieres, along with the return of America’s Funniest Home Videos — which originally aired on February 19 — averaged the broadcast network 5.7M total viewers.
In terms of the ad-friendly 18-49 demographic, ABC averaged a 0.6, which made it No. 1 among the entertainment networks for the night.
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American Idol‘s two-hour premiere was by far the most-watched of the three, hitting 6.9M viewers and a 0.8 demo rating in L+7. When factoring in digital viewing, the episode soared to a multi-platform audience of 8.3M and a 1.4 rating.
That’s compared to the episode’s L+SD audience of 5.2M. In the demo, the episode scored a 0.61 in L+SD.
The singing competition’s Season 6 debut was followed by The Company You Keep, ABC’s latest drama series starring Milo Ventimiglia. In L+7, the episode took home 4M viewing and a 0.89 demo rating (up from a 0.26 in L+SD).
Factoring in multi-platform viewing, the premiere saw 5.5M viewers, which is up 3.1M compared to the L+SD audience of 2.4M.
American Idol airs Sundays at 8 p.m. ET/PT on ABC, followed by The Company You Keep at 10 p.m. ET/PT.
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