'Big Brother' Season 23 Premiere Jumps 10% in Viewers From Last Summer's Start

As TikTok Extends Videos to 3 Minutes, Are Longer Videos Making a Comeback?


‘Big Brother’ Season 23 Premiere Jumps 10% in Viewers From Last Summer’s Start

But Tampa Bay Lightning’s Stanley Cup win on NBC steals some thunder

“Big Brother” Season 23 got off to a pretty big start, relatively speaking, on Wednesday. The CBS reality competition premiered to 10% more viewers this summer than last, and stayed steady among adults 18-49. The Tampa Bay Lightning securing their second-straight Stanley Cup last night on NBC got a bit in the way, however.

Due to the nature of live sports, the below Nielsen numbers for NBC should be considered subject to significant adjustment.

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NBC and CBS tied for first in ratings, both with a 0.7 in the advertiser-coveted 18-49 demographic, according to preliminary numbers. NBC was second in total viewers with 3 million, CBS was third with 2.9 million.

Those NBC numbers, likely to rise when final data is made available, were all Game 5 of the Lightning vs. Montreal Canadiens.

For CBS, “Big Brother” from 8 p.m. to 9:30 p.m. averaged a 1.0 rating and 4 million total viewers. The “Love Island” Season 3 premiere from 9:30 to 11 received a 0.5 rating and 1.8 million total viewers.

Fox was third in ratings with a 0.5 and fourth in total viewers with 2.1 million. “MasterChef” at 8 drew a 0.5 rating and 2.4 million total viewers. At 9, “Crime Scene Kitchen” managed a 0.4 rating and 1.8 million total viewers.

ABC was fourth in ratings with a 0.4, but first in total viewers with 3.4 million. Following a rerun, “The $100,000 Pyramid” at 9 had a 0.5 rating and 3.8 million total viewers. At 10, “Card Sharks” got a 0.4 rating and 2.6 million total viewers.

The CW was fifth in ratings with a 0.1 and in total viewers with 634,000.

We do not have early Nielsen numbers for Spanish-language networks Univision and Telemundo.

More to come…

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