Home » TV » I’m a PR expert – there’s no way back for Holly Willoughby and Phillip Schofield… but it’s good news for This Morning | The Sun
I’m a PR expert – there’s no way back for Holly Willoughby and Phillip Schofield… but it’s good news for This Morning | The Sun
THEY put on a united front this morning – but it's all over for the King and Queen of daytime TV, according to PR experts.
Today we revealed Phillip Schofield has hired a lawyer to defend his reputation and “tough it out” amid claims of an escalating feud with his This Morning co-star Holly Willoughby.
The pair are reportedly barely speaking off camera, after it was reported their friendship had become strained and is "nothing like it was".
The Sun reported their relationship fell apart when Phil allegedly failed to tell Holly, his co-star of 14 years, about his brother Tim's child sex offences.
And Holly was said to have been "blindsided" by Phil when he issued a statement admitting “the last few weeks haven’t been easy for either of us".
Brand and culture expert Nick Ede tells The Sun the fact the row is playing out so publicly means there's "no going back for the pair".
He says: "They are stars because of their mass appeal and loyal fans, but now that they have seen that there are such public cracks, audiences wont believe their friendship or relationship any more… I don’t think this is fixable as it stands."
PR expert and talent agent Carla Speight adds: “If they were to fix things, they need to do it quickly.
“Phil is clearly making the effort with his statement, but perhaps Holly finds that a bit too much as she isn’t normally so public about these sorts of things.
“Broadcasting it via a statement to the press could feel a little invasive and exposing for her.
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