IT certainly pays to be on Loose Women – as stars of the ITV show can testify.
We told this week how Stacey Solomon raked in £2.5million last year and is earning a staggering £3,000 per episode.
The 2009 X Factor runner-up’s vast earnings came from social media endorsements and her TV presenting work.
A TV source told us she has “immense” earning power after having “carved out a real niche” that's left companies “desperate to work with her”.
But the Loose Women star – currently on maternity leave – is surprisingly not the best off out of her co-stars.
From brand deals to savvy investments, we explore the Loose Women millionaires and their estimated net worth.
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Penny Lancaster – £15.2m
At the top of the rich list is Penny Lancaster, 51, a former model and wife of rockstar Sir Rod Stewart, with a cool £15.2million fortune.
She's a regular on Loose Women after first appearing in 2014 and popped up on the BBC's Celebrity MasterChef last year.
The mum-of-two, who also volunteers as a special constable with police in London, is known to split her time between two sprawling mansions.
The first is a £4.65million property in Essex that's so luxurious her co-star Denise Welch joked that it was like Hampton Court Palace; the second is a plush pad in West Palm Beach, Florida.
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Frankie Bridge – £9m