Loose Women will rebrand as Loose Men for a day and feature an all-male panel for Mental Health Awareness Week

LOOSE Women will rebrand as Loose Men for a day and feature an all-male panel to coincide with Mental Health Awareness Week.

Richard Madeley will host the special ITV show on May 13, along with dancer Jordan Banjo, TV judge Robert Rinder and singer and actor Martin Kemp.

Madeley, 64, said: “It's no secret that men find it harder than women to speak about our emotions.

“I'm looking forward to finding out what happens when us guys open up about things we usually shy away from.”

Judge Rinder added: “I've faced many courtroom battles in my lifetime but, while I've been a guest plenty of times, nothing can prepare me for becoming a Loose Man on an all-male panel!

“I'm looking forward to joining Richard, Jordan and Martin as we discuss the topics that are closest to our hearts while also helping to support Loose Women's Stand By Your Men campaign during Mental Health Awareness Week.”

Sally Shelford, editor of Loose Women, said: “We can't wait to welcome the next four brave men who are taking over the Loose Women desk for the day.

“By backing our Stand By Your Men campaign Richard, Robert, Martin and Jordan will be helping to shine a light on such an important topic, empowering men to reach out and get help if they're struggling.

“And of course, our honorary Loose Men will discuss some classic Loose topics to give us that all-important laugh at lunchtime, too.”

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