Lorraine Kelly dealt crushing blow as Morning Live overtakes chat show in ratings battle

GMB: Lorraine suffers technical blunder in crossover link

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Morning Live was first broadcast on BBC One, after BBC Breakfast comes to an end, in October 2020 and ran until December. The series, fronted by Kym Marsh and Gethin Jones, was renewed for a second series and returned in January due to its success. Now it has been revealed it will air year-round in a similar format to Lorraine.

Morning Live has been such a success that not only will it air every weekday morning but it is thrashing Lorraine in the TV ratings.

The first series brought in an average rating of 1.4million viewers per episode.

Since it returned after Christmas, it has continued to go from strength-to-strength with their episode on February 8 racking up 1.8 million viewers.

The ratings have certainly impressed bosses at the BBC who have made Morning Live a year-round fixture on TV schedules.

Sadly, Lorraine has fallen behind in the ratings with the ITV veteran pulling in far few viewers.

It is believed Lorraine attracted an average of 1.2 million viewers per episode.

The news Lorraine is falling behind in the ratings comes as Good Morning Britain continues to lose viewers following Piers Morgan’s departure.

It has been reported the morning show has lost 40 percent of its usual audience after Piers, 55, stepped down after his controversial comments about Meghan Markle’s mental health.

Overnight figures revealed Good Morning Britain brought in 800,000 viewers on March 17, which was down half a million compared to the previous week.

On Tuesday 9 March, Good Morning Britain pulled in 1.29 million viewers.

That was the day Piers walked off set after a clash with Alex Beresford before he quit his role as host.

While ITV seems to be struggling, the BBC announced their plans for the future of morning TV.

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Last week it was confirmed Morning Live would be a permanent fixture after BBC Breakfast airs and would be relocating to Salford from January 2022.

These changes mean that from 2022, BBC One’s entire live morning output from 6am through to 10am will come out of Salford, and it will be the only channel in the UK to broadcast all of its live morning output from outside of London.

Morning Live will broadcast on BBC One at 9.15 throughout the year, with regular three week intervals for the Rip Off Britain series, which broadcast in the same slot.

Carla-Maria Lawson, Head of BBC Daytime and Early Peak said: “Morning Live has been on an incredible journey, with viewers embracing it from the very beginning.

“This year-round commission is a response to the audience demand for topical, relevant and entertaining content as a trusted companion in the mornings.”

Kym Marsh says: “I’m delighted the audience has enjoyed watching Morning Live as much as we love doing it.

“This is an exciting development for the show, and we’re looking forward to keeping viewers company on many more mornings in the months to come, and obviously I couldn’t think of a better new home for the show than Salford!”

Lorraine airs weekdays on ITV at 9am while Morning Live airs weekdays on BBC One at 9.15am.

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