Love Island bosses have announced that all contestants will wear second-hand clothes for the eighth series of the ITV dating show, from the popular online marketplace eBay.
The beloved dating show has collaborated the pre-loved fashion giants for the latest instalment of the hottest dating show on the airwaves.
TV bosses confirmed the news on Thursday (May 19), as they make history as the first show to promote a greener wardrobe and style the newest bunch of sexy singletons in only pre-loved garments.
Islanders will be forced to fight against each other to steal the hottest garments in the new and improved shared wardrobe situated in the heart of the Spanish villa.
The contestants will be living the ‘eat, sleep, rewear, repeat’ mentality in an effort to curb the fast fashion in preference of a more sustainable clothing industry.
Their collaboration comes after new research from eBay revealed that UK shoppers are becoming increasingly conscious of the impact fast fashion has on the planet.
New studies how a fifth of Brits admitted that they buy more second-hand clothing compared to their spending habits two years ago and reveal that on average, 16% of their wardrobes are made up of pre-loved clothing.
Last year, fans hoping to replicate Millie Court’s winning outfit led to outrage online as viewers fought to purchase the must-have one-shoulder marble dress and hot pink co-ord also becoming another popular item online.
This year, eBay UK has hired celebrity stylist and second-hand enthusiast Amy Bannerman – who has styled star such as Dua Lipa and Rita Ora – to style this year’s Islanders.
Head of Fashion at eBay UK, Jemma Tadd said: “We’re so excited to partner with Love Island this year and put pre-loved fashion, centre stage.
“The impact of Love Island and its stars across the UK is undeniable and together we want to inspire the nation to choose pre-loved first when shopping – even if this means buying or selling one or two pre-loved items to start with, it’s a step in the right direction.
“We can’t wait to change the conversation and dress the Islanders in pre-loved outfits for the very first time.”
Executive Producer of Love Island, Mike Spencer, added: “We are thrilled to be pairing up with eBay this year and put pre-loved fashion partner.
“As a show we strive to be a more eco-friendly production with more focus on ways in which we can visibly show this on screen.
“This partnership will see our Islanders get to dive into the shared wardrobes and help themselves to some incredible pre-loved clothes sources from eBay.
“We aim to inspire our demographic and show that there are incredible finds to be had and how sharing is, in some way, caring.”
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