Mipcom: Endemol Shine Group’s Cris Abrego on Keeping Pace with Premium Content Demand in Latin America

As chairman, Endemol Shine Americas and CEO, Endemol Shine North America, Cris Abrego oversees both the North American and Latin American divisions of Endemol Shine Group. Since he added oversight to the company’s Latin American biz in January 2016, Abrego has sought to streamline operations by optimizing Endemol’s production hubs in Mexico and Brazil. Endemol Shine’s newest studio, Mexico City-based Endemol Shine Boomdog, which recently tapped seasoned Mexican producer Leo Zimbron to head its new scripted programming unit, produces original content for both the U.S. Hispanic and Mexican markets. Endemol Shine Brazil also launched a new scripted and documentary unit. Born in Los Angeles of Mexican parents, Abrego is among the highest-ranking Latinos in the biz.

Abrego oversees all of Endemol Shine North America’s programming, including hits such as “Big Brother” (CBS), “MasterChef” (FOX), “Fear Factor” (MTV), “MasterChef Latino” (Telemundo), “Mira Quién Baila” (Univision) and the upcoming launch of “Utopia” (Amazon Prime), “Deal or No Deal” (CNBC), “Family Food Fight” (ABC), “LOL: Last One Laughing” (Amazon) and “The Masked Singer” (Fox).

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