Piers Morgan has pie thrown in his face by Harry Hill on behalf of 'all the dads who wear papooses' live on Good Morning Britain

The TV star looked shocked as the comedian threw the dessert at him live on Good Morning Britain earlier today, before turning around and doing the same to co-host Susanna Reid.

Harry explained that part of his forthcoming live tour Harry Hill Kidz Show: How To Be Funny…For Kids! – which starts on Sunday – sees him teaching children how to create a custard pie.

He said, "it's a dying art," before adding – as he drew a letter 'P' on his pie with whipped cream – that "what's quite nice is to personalise it if you're going to throw it at anyone in particular".

The comedian then launched his dessert at Piers' face, as he shouted: "This pie is for all the men who wear papooses. For Ross Kemp and Daniel Craig."

Susanna screamed before falling into a fit of giggles, causing Piers to throw his pie in her face, shortly before she returned the favour.

It comes after Piers was mocked by Good Morning Britain crew and guests earlier in the show for his hatred of dads carrying their children in baby slings.

Earlier this week the TV star slammed Daniel Craig for transporting his daughter in a papoose, and on the show this morning he branded the subsequent Twitter storm "papoosegate".

His exasperated co-presenter Susanna Reid asked: "What is your ongoing issue with the papoose?"

Explaining his anger towards baby slings, Piers replied: "I just don't like them!"

The camera then panned to entertainment correspondent Richard Arnold wearing a baby doll in a papoose, as well as backstage crew members.

Later on, after Piers demonstrated holding two baby dolls in an arm each, actor Ross Kemp told him why carrying your baby in a sling was better for "bonding" and safety.

It comes after Piers was slammed by Captain America star Chris Evans for claiming it is “emasculating” for Daniel Craig to carry his son in a papoose.

The Good Morning Britain host criticised the James Bond actor for using a baby carrier – leading Chris to say he is "terrified on the inside".

Tweeting a picture of the James Bond actor taking a walk with his newborn daughter strapped to his chest, Piers wrote: "Oh 007.. not you as well?!!!"

He added the hashtag #emasculatedBond.

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