KEEPING Up With the Kardashians has been replaced by comedian Nikki Glaser's new show as the family is shaded by their old network.
Before signing a lucrative deal with Hulu, the famous family had a nearly 15-year run on the E! network.
Fans spotted a billboard promoting the new series, which seemingly dug at the Kardashian's switch to the streaming service.
The billboard features Nikki standing in front of the E! logo with "Keeping up is so last year" displayed alongside her.
"Welcome Home Nikki Glaser? A New Reality Series" is also added underneath.
The ad appears to reference the former series, which was executive produced by Ryan Seacrest, and it's demise.
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In September 2020, it was confirmed that the widely successful reality TV series would end.
Kim shared the sad news in a post on Instagram: "After what will be 14 years, 20 seasons, hundreds of episodes and numerous spin-off shows, we are beyond grateful to all of you who’ve watched us for all of these years – through the good times, the bad times, the happiness, the tears, and the many relationships and children. We’ll forever cherish the wonderful memories and countless people we’ve met along the way.
"Thank you to the thousands of individuals and businesses that have been a part of this experience and, most importantly, a very special thank you to Ryan Seacrest for believing in us, E! for being our partner, and our production team at Bunim/Murray, who’ve spent countless hours documenting our lives.
"Our last season will air early next year in 2021."
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She added: "Without Keeping Up with The Kardashians, I wouldn’t be where I am today. I am so incredibly grateful to everyone who has watched and supported me and my family these past 14 incredible years. This show made us who we are and I will be forever in debt to everyone who played a role in shaping our careers and changing our lives forever."
Her sisters Khloe and Kourtney shared similar messages on their social media pages.
The series debuted on October 14, 2007, and focused on the personal and professional lives of the Kardashian–Jenner blended family, led by matriarch Kris Jenner.
Fans didn't have to wait too long to see the beloved family on TV again, as shortly after, they revealed their exclusive deal with Hulu.
“There’s more money in streaming,” said a source. “And it’s global.”
E! had paid the family $150 million the last time they renewed their contract in 2017.
The highly-anticipated series, The Kardashians, debuted on the platform last month, receiving rave reviews from critics.
The show's debut was crowned the most-watched premiere in the U.S. on the streaming platform.
Meanwhile, some found the family's return to TV a major "disappointment" after viewing the first two episodes.
In a scathing take, Variety complained that The Kardashians is "obsessed with the past in a way that holds this series back."
The report went on to say that the new show has "little" new things to say about the lives that have been broadcast over the better half of three decades.
The magazine claimed that Kim Kardashian's appearance was more "muted" than expected, and viewers could sense a feeling of "panic" over trying to build interest without revealing too much.
Variety asserted that the reality star could be "outgrowing" the genre itself, as she has breached the point of mindless TV into full-on stardom.
In a separate take, The Hollywood Reporter slammed The Kardashians as a "disappointment," with a lack of "shock value" as the family's international brand has been carefully formulated.
The review chastised the first two episodes as an "experiment in marketing, selling viewers an unattainable aesthetic and lifestyle," as they chose to once again "display their dizzying amounts of wealth."
The outlet claimed that the new series "strips away any bits of fun" that KUWTK might've had, "leaving only the rigid ethos of a family that has mastered being famous."
The Reporter ripped the show as "aggressively" boring, saying nothing could rid The Kardashians of its overwhelming sense of "listlessness."
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Momager Kris and her daughters Kourtney, Kim, Khloe, Kendall, and Kylie are all stars in the new series.
Kris' only son Rob Kardashian opted not to appear in the show, though her daughters' significant others and baby daddies are featured.
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