Madonna issues sweet birthday tribute to son Rocco
The Queen of Pop has certainly been given a royal welcome.
Madonna, 65, was greeted at The O2 with a huge red and gold “royal standard” before starting her world tour, The Celebration Tour, this Saturday.
The impressive flag was draped on the top of the world-famous venue and defiantly set the tone for what’s to come from the artist.
It features an iconic image from her 1986 True Blue album cover and was specially designed by Flying Colours Flagmakers – which also makes flags for the royal family.
The Vogue singer’s special red and gold banner will stay at full mast on the roof of the O2 throughout her five headline shows.
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And the flag is there to stay as it will remain in place throughout October and November before Madonna returns for two more London performances in December.
Discussing the grand gesture, Steve Sayer, the vice president and general manager at the O2, explained: “The arrival of Madonna and The Celebration Tour in London is arguably the biggest UK event in pop music this year.
“Madonna has been at the forefront of the genre and part of pop culture for four decades, and we’re very proud that this hotly anticipated tour kicks off right here at The O2.
“This Royal Standard flag feels like a fitting tribute to pop royalty, and the perfect way to kick off six incredible shows,” he went on to say.
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Chris Taylor, Head of Marketing at Flying Colours, also commented on the idea, saying: “It is such an incredible honour to have been involved in the making of this unique Royal Standard flag for Madonna.
“She is true pop royalty. We’ve been manufacturing flags for the Royal Family for over 20 years, but we’ve never made a flag quite like this.
“To have it fly above The O2 every time she takes to the stage for ‘The Celebration Tour’ shows will be really something,” he added.
The pop icon is currently gearing up to kick off her 78-show Celebration Tour at the 20,000-seat venue this weekend.
Over 90,000 fans are expected to come and watch Madonna perform.
While also getting to see the pop icon in flesh they will also get the pleasure of seeing the Madonna-themed flag flying at full mast at The O2.
Shows are running on Saturday 14, Sunday 15, Tuesday 17, and Wednesday 18 October, as well as Tuesday 5 and Wednesday 6 December.
A second version of the flag will be positioned on the arena Level 1 concourse at all shows for fans to take their own pictures in front of.
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